Best Fishing Lures

Best Fishing Lures

An effective fishing lure is a must if you are going land any fish. And to be effective, you need a lure that is tempting enough for a fish to go up until the point where you get the hook jabbed in its mouth. To pull this trick off calls for some specialized hardware and design.

In the pursuit of the best fishing lures, we have managed to assemble a short list of the 6 top performing lures you can buy today. They have been featured in the table below for your convenience.

How To Choose The Best Fishing Lure

One thing that becomes immediately apparent as you look up your options is the sheer scale of variety on offer. This can be more than a little overwhelming, particularly if you are a novice to the trade. However, in order for a product to be considered a viable option, it must have a certain number of mandatory requirements. And so we have capitalized on that for your benefit by putting together a buying guide consisting of essential features and variables you need to consider before selecting the perfect lure for your next fishing trip. As ever with fishing gear, it is all a matter of circumstance and personal preference.

Here are some key questions you need to ask yourself before making a purchase:

  1. Which fish species are trying to catch?
  2. Will you be fishing in fresh water or salt water?
  3. What will be the weather conditions and tide when you will be fishing?
  4. What time of day will you be fishing?
  5. What type of rod and reel will you be casting with?
  6. What will be your vantage point (a boat, beach, rock, ice sheet)?

Answering these questions for yourself will help narrow your options down considerably. From here on, you get further into your personal preferences and requirements like which type of casting technique you prefer doing and so on. Also, you will be ready to take a look at specific types of lures and how they may suit your fishing style.

Top water lures

These are lures that float on the surface of the water column. They may imitate injured or stunned baitfish or even other creatures like birds, frogs or mice to name a few. These lures have a popping or splashing and gurgling effect in the water when retrieved. This can cause a lot of splashing and visual action that attracts predators. This is often considered the most exciting form of fishing as anglers get to observe the moment of the strike happening right at the surface. The most suitable top water lures are weightless soft lures, poppers, and stick baits.

Subsurface Lures

This type of lure merely glides at the water surface while being retrieved and is designed to imitate a fish distressed with injury or fear. It is compatible with a variety of different actions such as splashing, sliding, jerking, slashing, suspending and more. The most suitable lures of this type are weightless soft lures, crank baits, slash baits, and skimmers.

Suspending Lures

These lures are designed to look like bait fish. Without retrieval, they merely remain suspended neither floating nor sinking, just like a mortally injured fish. Giving it the occasional retrieval either fast or slow can trigger a striker from a predatory fish such as a pike or Sea Bass. The most suitable lures of this type are crank baits, slash baits, jerk baits and soft plastics.

Diving or Sinking Lures

These lures have a dynamic range of actions and you may get them with or without a lip. Some of them sink in a vigorous quivering motion to simulate an injured prey fish attempting to escape from a predator. On the other hand, the jiggly lures are either soft and molded around a jig head or made of heavier metal. You can cast them over good distances or have them sink down to a wreck or reef to attract any hungry fish there. The technique for prompting a strike on one of them is either to retrieve it quickly back or jig it up and down at a preferable depth.

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The most suitable lures of this type are crank bait, jerk bait, soft plastic lures, butterfly jigs, or divers.

The Best Fishing Lure Reviews

With our buying guide complete, you can now take an in-depth look at our selection of the best fishing lures you can choose to go with on your next fishing trip.

Yamamoto Senko Bait

Get 16% OFF
Yamamoto Senko 5", Watermelon (138792)
  • Simple yet effective
  • The fall rate created from the large amount of salt impregnated in the body drives fish mad.
  • Available in several proven colors.
  • Quantity of 10

The Yamamoto Senko Bait is a simple yet versatile piece of tackle to use, both signature attributes of the brand name that it bears. At first glance, it may look like your typical garden worm but is actually likely to be the most irresistible object that any fish that sees it just has to go for. It has a huge dose of impregnated salt to do the trick. When it is rigged without any weight, it descends horizontally with sideways tail action that would appear so tempting if you were a fish. Needless to say, this lure has an enormous customer base all over the world. There is not much it cannot do. It is one of the most lethal seducers of fish you can find anywhere.

Our testing of it did not disappoint. Its tempting movements attracted several bites, more than we could ask for, in fact. Taking the form of a worm, it resembles a tasty snack for a variety of fish sizes. You can go right up to a good-sized bass with this at the end of your fishing line

That said, there still are other lures we have tried at a similar price that got even more hits than this did. And this is not a lure that we can guarantee would be all that durable.

We like
  • Simple design
  • Versatile functionality
  • Attracts a lot of attention from fish
  • Applicable to a variety of fish sizes
We don't like
  • Bit behind on price demands
  • Not very durable

Strike King Rage Tail Craw

Get 26% OFF
Strike King Lures RGCRW-18 Rage Tail Craw Soft Lure, 4"...
  • Most Action Packed Craw Design On The Market. With The Slightest Movement Of The Rod Tip, The Claws...
  • Variety. The Rage Craw Can Be Rigged With A Variety Of Hook Sizes And Styles Depending On The Type...
  • Versitile. Using The Rage Craw As A Jig Trailer Is Another Very Popular Application When You Want A...
  • Carolina Rigged. Also Very Effective Using As Light Of A Weight As Necessary For The Wind And Depth...

The Strike King Rage Tail Craw is good enough to be Carolina rigged or Texas rigged, as a jig trailer or entirely weightless. Every rage tail type lure possesses a specific one-of-a-kind design for its tail. They are all tailored to deliver on a particular purpose and are fashioned out of high-quality plastic for better performance. Each package comes with a handy 7 rage tail lures. You can now have it with a new coffee scent as well. Wait, are they trying lure fish as well as humans with this thing?

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All we know is the fish seem to like it very much. So that is one thing to note as a common interest shared between fish and people. Who knows they would be attracted to coffee? If you know your target fish likes to eat crustaceans, this lure is what will help you reel them in, and reel them in good sizes.

Sometimes, with this lure, a fish bites off more than it can chew. If you happen to attract the attention of a particularly big and powerful specimen, all you might retrieve from the other end would be a half a lure with a claw missing… or two.

We like
  • Comes in multiple unique variations
  • Insanely attractive to fish
  • Comes in a multi-purpose package of 7
  • Smells like coffee
We don't like
  • Prone to breakage if taken by larger fish

Spro Bucktail Jig-Pack of 1

Spro SBTJW-2 Prime Bucktail Jig, 2-Ounce, White
  • Natural Gliding Action
  • Stays Parallel
  • Provides Great Jigging Action
  • Premium Gamakatsu Hook
  • Catches All Species of Gamefish

The Spro Bucktail Jig-Pack of 1 has an uncanny ability to look alive and convince any fish that it is going to have an easy meal. This ingenious deception is achieved specifically because of this lure’s head shape and eye placement, all configured to resemble humble small fry. Even in clear water, you really cannot tell that this thing is actually fish kill and not fish food. One thing that will give it away, however, is its Gamakatsu hooks that are both durable and exquisitely sharp.  Also, unlike most other buck tails, it does not hang straight or fall down. Instead, it just glides to resemble swimming fish and looks completely natural doing so. If it is jigged, it will stay nearly parallel to the bottom and still look natural doing it.

And the results speak for themselves out there in the water. They work a lot better than much of the competition. With it you can catch more fish than you know what to do with, it is that good. It comes across as a brilliant disguise that will arouse any targeted fish’s instinct to investigate. You will not find a lot of places where this thing will float around uninterestingly.

One annoying problem with it though is that it tends to lose its own color as you use it more often. By and by, the fish might actually identify it as the tasty looking killer it really is.

We like
  • Well engineered disguise
  • Sharp and durable hooks
  • Maintains a natural appearance in any setting
We don't like
  • Color fades with increased usage

Heddon Super Spook Jr. Lure

Heddon Super Spook Topwater Fishing Lure for Saltwater...
  • HOOK DESIGN: 2 super-sharp hooks, especially important for scholing striper and other hard-charging...
  • VERSITILE LURE: Super-stout hardware system, from line ties to hooks, all designed to stand up to...
  • STRONG AND DURABLE MATERIAL: Features tough construction and good looks for explosive results
  • EFFECTIVE SIZE AND COLORS: 3 1/2 inch length; 1/2 oz weight for topwater fishing
  • FISHING TECHNIQUE: "Walk the Dog" cast and retrieve with erratic action simulating a wounded...

The Heddon Super Spook Jr. Lure features a stiff construction and attractive qualities of its larger cousin but in an altogether more compact package. It is still one of the best-selling fishing lures available today and good enough for just about any top water fishing situation. It is suitable enough to be tried on all kinds of game fish in fresh water. Its ideal deception is to appear as a wounded baitfish. To pull that off, an angler needs to use a ‘Walk the dog’ type cast and retrieve the lure with fitful movements much like the erratic motion of fish that has sustained an injury. Also, to get the absolute best out of this lure, be sure to use a double loop knot with an 8 to 10-pound testing line.

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You can cast this lure and spin around till you have lost all sense of direction and still spot pinpoint its location just by observing all the fish that would be jumping out of the water to catch it. Such is the hysteria it creates when it is cast using the ‘walk the dog’ technique.

And you do need to use the ‘walk the dog’ technique or else, you cannot expect it to perform so well. And there is a reasonable chance it will sustain some sort of damage very early on. You have been warned.

We like
  • Suitable for all kinds of game fish
  • Nicely honed design
  • Preferred choice for many anglers
We don't like
  • Not long lasting
  • Only performs well with the ‘walk the dog’ technique

Rapala Rattlin 05 Fishing Lures

Rapala Rattlin 05 Fishing lure (Shad, Size- 2)
  • Great action at slow to very fast retrieve rates.
  • Sinking
  • Long-Casting
  • Balanced Design
  • Special "tuned" sound chamber is loaded with rattlin' BBs

The Rapala Rattlin 05 Fishing Lures is well suited to both slow and fast rates of retrieval. The crank bait is designed to be shallow running and really loud. It is also fitted with two large treble hooks to increase its chances of getting a fish on. It probably will not escape the attention of any fish in the surrounding water as they drawn to audible stimuli just as they are to visual stimuli. And in that regard, this lure is cruelly deceptive, able to generate sounds that are completely natural and unthreatening. Its authentic audible frequencies work in tandem with the infamous Rapala ‘wobble’ to make this lure undetectable as a threat.

This lure also has a lipless, long casting design so it is compatible with as many fishing locations as you can think of. But our favorite thing about it is that each one is hand tuned and tank-tested to perform flawlessly from the onset.

In hindsight, however, perhaps its claimed capacity to deliver on just about any fishing location is a bit overrated.

We like
  • Suitable for both fast and slow retrieval rates
  • Uses visual and audible aids to attract fish
  • Hand tuned and tank tested in advance
We don't like
  • Not so versatile as advertised

Tbuymax Fishing Lures

10pcs Fishing Lure Spinnerbait, Bass Trout Salmon Hard...
  • Large size fishing lures set: 2.5’’- 3’’ / Heavy weighted body: 0.25 - 0.28 oz / larger and...
  • Each trout lures comes with a sharp treble hooks with brightly colored strike-attractor sleeves
  • The packing box makes you more convenient to use and restock. Rooster tail fishing lures is both for...
  • Premium quality blade provides continuous flash and vibration. They are designed for bass fishing...
  • Deadly on Bass, Trout, Walleye, Northern Pike and Salmon

The Tbuymax Fishing Lures are from a serious class of lures for catching serious sized fish like Salmon, Bass, trout and Nothern Pike. They are relatively large at 2 and a half inches and weigh around 28 ounces, ideal for the big fish they are designed to attract. Each one has super sharp treble hook along with strike-attractor sleeves that are brightly colored. They are adept at adopting natural looking swimming actions that any good sized fish could not ignore. Its high-quality classic blades are shaped to spin in a propeller-like motion creating abstract flashing and vibrations similar to the target fish’s usual prey. And you get them in a packing box to conveniently store them away.

Out in the field, we found these lures to deliver just as they had promised on paper. They were great at attracting bites from some good sized species like Northern Pike, Bass, and Bluegill.

However, while they work just fine, we are not so sure that they will work fine for very long. Being designed to take on large fish does make it a challenge to come up with a lure that will endure high bite forces and other strains day in and day out.

We like
  • Suitable for a big fish
  • Excellent deception
  • Convenient storage
We don't like
  • Not durable


While it is true that the multitude of options available with fishing lures is vast, to say the least, picking one should be fairly straightforward now that you know precisely what you are looking for.

This page was last updated on 2022-08-29. Affiliate links and Product Images are from Amazon PAAPI

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